A series of programmed animations for Ian Schrager Hotels. Animations are timed to a soundtrack, and use custom algorithms for motion and timing. Used as openers for the Web site as well as downloadable screensavers.
Agency: Baron & Baron, New York
Web production: Nick Ericson Studio/RGA Interactive, New York

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"Gradient Opening"
A single Flash file is used to display different color and logo versions for each hotel in the chain.

"Starfield on Black"
Logos fade up and size up rhythmically.
Also used as screensaver.

"Starfield on White"
Logos fade up in alternating colors, following the cursor position.
Also used as screensaver.

"Press Opening"
A series of magazine covers featuring the hotels slide rhytmically onto the screen, then disappear as music ends.